You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
Biggest gains
60 products- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $215 Up 2,152.0× over 65 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $503,124 Up 1,261.0× over 25 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,417,023 Up 1,090.9× over 28 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,055 Up 1,032.7× over 25 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $431 Up 957.3× over 59 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $26,694 Up 411.0× over 42 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $127 Up 363.2× over 47 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,745 Up 197.2× over 40 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $115,940 Up 165.9× over 10 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,127,771 Up 159.0× over 14 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,925 Up 145.2× over 31 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $56,135 Up 93.7× over 19 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $156,417 Up 86.9× over 19 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,133 Up 65.5× over 19 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,930 Up 48.0× over 17 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $494,791 Up 45.0× over 37 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $221 Up 39.1× over 21 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,927 Up 27.4× over 21 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,356 Up 23.8× over 14 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,260 Up 23.6× over 16 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,251 Up 22.7× over 24 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $78.53 Up 19.9× over 23 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,479 Up 17.5× over 12 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $26,015 Up 16.3× over 4 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $561,272 Up 16.0× over 9 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,513 Up 15.0× over 6 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,054 Up 12.9× over 10 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $127 Up 12.7× over 8 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $511 Up 12.2× over 30 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,128 Up 11.8× over 12 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,609 Up 11.5× over 14 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,935 Up 11.0× over 11 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,629 Up 10.9× over 35 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $901 Up 9.01× over 12 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $786 Up 8.74× over 11 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,703 Up 7.72× over 7 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $136 Up 7.15× over 24 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,539 Up 6.99× over 10 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $207 Up 6.90× over 20 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $107,224 Up 5.36× over 25 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,603 Up 4.50× over 4 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $111 Up 2.78× over 8 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,422,905 Up 2.77× over 7 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $354 Up 2.76× over 12 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,317 Up 2.64× over 6 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $764 Up 2.55× over 10 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.90 Up 2.49× over 29 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $666 Up 2.23× over 6 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $954 Up 1.91× over 3 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $568 Up 1.90× over 3 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,599 Up 1.88× over 9 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,519 Up 1.86× over 3 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $77,907 Up 1.82× over 6 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $183,112 Up 1.63× over 5 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $795 Up 1.59× over 6 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.75 Up 1.57× over 12 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $119,352 Up 1.49× over 3 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,105 Up 1.38× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $50,280 Up 1.26× over 4 years