You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
Biggest gains
60 products- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $198 Up 1,980.8× over 65 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $495,233 Up 1,241.2× over 25 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,394,797 Up 1,073.7× over 28 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,001 Up 1,005.4× over 24 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $387 Up 860.3× over 59 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $25,151 Up 387.2× over 41 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $120 Up 343.5× over 47 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $136,254 Up 194.9× over 10 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,719 Up 185.8× over 39 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,331,109 Up 162.6× over 14 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,125 Up 136.2× over 31 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,255 Up 92.2× over 19 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $153,964 Up 85.6× over 19 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,316 Up 63.4× over 19 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,555 Up 47.2× over 16 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $215 Up 38.1× over 21 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $401,468 Up 36.5× over 37 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,684 Up 28.0× over 16 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,251 Up 25.7× over 21 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $20,033 Up 22.3× over 14 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,107 Up 20.1× over 24 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $30,573 Up 19.1× over 4 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $72.02 Up 18.2× over 23 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,355 Up 17.7× over 6 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,370 Up 16.9× over 12 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $573,776 Up 16.4× over 9 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,022 Up 12.7× over 10 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,064 Up 11.6× over 11 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,444 Up 11.1× over 14 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $435 Up 10.4× over 30 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,895 Up 10.3× over 10 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $102 Up 10.2× over 8 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $960 Up 9.60× over 11 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,536 Up 8.53× over 10 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $762 Up 8.46× over 10 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,035 Up 6.90× over 35 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,362 Up 6.75× over 7 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $121 Up 6.38× over 24 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $168 Up 5.59× over 20 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $96,173 Up 4.81× over 25 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,918 Up 3.83× over 4 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,415,622 Up 2.76× over 7 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $782 Up 2.61× over 10 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $102 Up 2.55× over 8 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $745 Up 2.49× over 6 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $317 Up 2.48× over 12 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,235 Up 2.48× over 6 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $235 Up 2.35× over 8 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.42 Up 2.34× over 28 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,067 Up 2.14× over 3 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $635 Up 2.12× over 3 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,713 Up 2.02× over 9 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $85,234 Up 1.99× over 6 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,417 Up 1.83× over 3 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $184,089 Up 1.64× over 5 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $122,011 Up 1.53× over 3 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $702 Up 1.41× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $55,009 Up 1.38× over 4 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,082 Up 1.35× over 6 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.03 Up 1.22× over 12 years