2 January 1962 · The Coca-Cola Company
Coca-Cola (12oz can)
A dime for a Coke in 1962. The formula has not changed. Officially.
You bought the product
$0.10
Launch price, Jan 1962
You bought the shares instead
$215
Valued 6 Nov 2026
- Return on the launch price
- 2,152.0×
- Annualised
- 12.6%
- Years held
- 64.8