You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
Biggest losses
9 products- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $4.79 Down to 0.01× over 12 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $164 Down to 0.07× over 6 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.55 Down to 0.09× over 8 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $14.54 Down to 0.12× over 11 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,134 Down to 0.14× over 5 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $50.61 Down to 0.34× over 9 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $600 Down to 0.55× over 10 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $61.18 Roughly flat over 7 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $102 Roughly flat over 3 years