You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,781 Up 197.6× over 40 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $352 Up 2.75× over 12 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,323 Up 2.65× over 6 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $104,914 Up 150.1× over 10 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $76,905 Up 1.79× over 6 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $595,053 Up 17.0× over 9 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,760 Up 7.89× over 7 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,091 Up 13.2× over 10 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $27,299 Up 68.4× over 19 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,137 Up 1.42× over 6 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,255 Up 23.5× over 16 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $129 Up 369.1× over 47 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $597 Up 2.00× over 3 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $701 Up 2.34× over 6 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $24,359 Up 48.8× over 17 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $778 Up 2.59× over 10 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,614 Up 1.90× over 9 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $8.19 Up 1.65× over 12 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $518,424 Up 47.2× over 37 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $111 Up 2.77× over 8 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $231 Up 40.8× over 21 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $126,535 Up 1.58× over 3 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $218 Up 7.26× over 20 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,203 Up 12.0× over 12 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,987 Up 145.9× over 31 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $129 Up 12.9× over 8 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $102 Roughly flat over 3 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.88 Up 2.49× over 29 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $526 Up 12.5× over 30 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $81.91 Up 20.7× over 23 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $218 Up 2,179.8× over 65 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,201 Down to 0.14× over 5 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $106,524 Up 5.33× over 25 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,636 Up 1.90× over 3 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $26,749 Up 411.8× over 42 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $138 Up 7.29× over 24 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $188,489 Up 1.67× over 5 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $4.49 Down to 0.01× over 12 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $169 Down to 0.07× over 6 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $440 Up 976.9× over 59 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $14.21 Down to 0.12× over 11 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,093 Up 11.0× over 11 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $23,541 Up 14.7× over 4 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,660 Up 11.1× over 35 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $512,147 Up 1,283.6× over 25 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,458 Up 23.9× over 14 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,980 Up 27.5× over 21 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $9,513 Up 13.6× over 6 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,038 Up 1,024.1× over 25 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $62.47 Roughly flat over 7 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.51 Down to 0.09× over 8 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,003 Up 2.01× over 3 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,328 Up 24.1× over 24 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $49,633 Up 1.24× over 4 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $57,142 Up 95.4× over 19 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,634 Up 18.3× over 12 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,580 Up 7.06× over 10 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $592 Down to 0.54× over 10 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $159,222 Up 88.5× over 19 years