You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $215 Up 38.1× over 21 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,012 Up 3.92× over 4 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $58,081 Up 1.45× over 4 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $119 Up 6.25× over 24 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $644 Up 2.15× over 6 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,202 Up 25.6× over 21 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $180 Up 5.99× over 20 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,471 Up 66.3× over 19 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $3,689 Up 10.6× over 11 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.17 Down to 0.01× over 12 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,266,203 Up 974.8× over 28 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $139,869 Up 200.1× over 10 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $796 Up 8.85× over 10 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,625 Up 7.50× over 7 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $164 Down to 0.07× over 6 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $8,721,350 Up 151.9× over 14 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,105 Up 1,057.6× over 24 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,820 Up 2.14× over 9 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $197 Up 1,972.9× over 65 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $715 Up 1.43× over 6 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,068 Up 135.6× over 31 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $399 Up 9.51× over 30 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $595 Down to 0.54× over 9 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $50,160 Up 83.7× over 19 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,749 Up 10.2× over 10 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $1.23 Down to 0.20× over 7 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $923 Up 1.85× over 3 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,683 Up 18.1× over 6 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $549 Up 1.84× over 3 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $5,007 Up 12.5× over 14 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,939 Up 22.2× over 14 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $420,860 Up 38.3× over 37 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,513 Up 8.49× over 10 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,385 Up 19.6× over 4 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $965 Up 9.65× over 11 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $5,825 Up 1.66× over 3 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $127 Up 361.8× over 47 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $99.72 Up 9.97× over 8 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $114,038 Up 1.43× over 3 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $89,993 Up 2.10× over 6 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,437 Down to 0.15× over 5 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $110 Up 2.76× over 8 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,098 Up 1.37× over 6 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,230 Up 2.46× over 6 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $21,383 Up 42.9× over 16 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $94,785 Up 4.74× over 25 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,190 Up 7.93× over 35 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $816 Up 2.72× over 9 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $449,575 Up 1,126.8× over 25 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,786 Up 29.1× over 16 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $139,769 Up 77.7× over 19 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,418,528 Up 2.77× over 7 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,836 Up 11.5× over 10 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $80.23 Up 20.3× over 23 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $28,174 Up 433.8× over 41 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,292 Up 23.5× over 24 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $22.70 Up 2.27× over 28 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $108 Roughly flat over 3 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $536,281 Up 15.3× over 9 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $240 Up 2.40× over 8 years