You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $75,777 Up 1.77× over 6 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,461 Up 11.2× over 14 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $6.28 Down to 0.01× over 12 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,853 Up 47.8× over 17 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $93.53 Roughly flat over 3 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,193 Up 1.49× over 6 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $416,163 Up 37.9× over 37 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,731 Up 11.2× over 11 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,639 Up 8.69× over 10 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $11,192 Up 28.0× over 21 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $178,521 Up 1.59× over 5 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $463 Up 11.0× over 30 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $13,238 Up 148.7× over 31 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,339,028 Up 2.61× over 7 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,349 Up 2.70× over 6 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $56.90 Down to 0.81× over 7 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,561,201 Up 166.6× over 14 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,345 Up 6.70× over 7 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,510 Up 1.78× over 9 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.66 Down to 0.11× over 7 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $93,594 Up 4.68× over 25 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $301 Up 2.35× over 12 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $716 Up 1.44× over 6 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.49 Down to 0.11× over 11 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $547 Down to 0.50× over 10 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $710 Up 2.37× over 3 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $97.35 Up 2.43× over 8 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $126 Up 6.61× over 24 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,872 Up 18.4× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $48,906 Up 1.22× over 4 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $68.54 Up 17.4× over 23 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $833 Up 2.79× over 6 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.04 Up 2.40× over 29 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,048 Up 12.9× over 10 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $66.22 Down to 0.44× over 8 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $155,914 Up 86.7× over 19 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,286 Up 8.58× over 35 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $501,508 Up 1,256.9× over 25 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $115 Up 327.2× over 47 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $754 Up 2.51× over 10 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,242 Up 22.6× over 24 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,246 Up 180.5× over 40 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,966 Up 3.88× over 4 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $203 Up 2,026.9× over 65 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,853 Up 19.9× over 4 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,469 Up 17.4× over 12 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $9,955 Down to 0.13× over 5 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,412,470 Up 1,087.4× over 28 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,955 Up 93.4× over 19 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,873 Up 24.3× over 14 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,511 Up 26.2× over 16 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $118 Up 11.8× over 8 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $141,956 Up 203.1× over 10 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $195 Up 34.5× over 21 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $962 Up 9.62× over 12 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,193 Up 2.39× over 3 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $24,439 Up 376.3× over 42 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $784 Up 8.71× over 11 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $367 Up 816.4× over 59 years