You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $3,793 Up 10.9× over 11 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $421,769 Up 38.4× over 37 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $493 Up 11.7× over 30 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,401 Up 26.1× over 21 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $116 Up 11.6× over 8 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $552 Down to 0.50× over 9 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $405 Up 900.4× over 59 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.74 Up 2.37× over 28 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $117 Up 6.19× over 24 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,438 Up 17.3× over 12 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,169 Up 21.3× over 24 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $20,328 Up 22.6× over 14 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $917 Up 9.17× over 11 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $624 Up 2.09× over 6 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,835 Up 2.16× over 9 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $893 Up 1.79× over 3 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $367 Up 2.87× over 12 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $5,990 Up 1.71× over 3 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $800 Up 2.67× over 9 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $79.91 Up 20.2× over 23 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $239 Up 42.3× over 21 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $166 Up 5.53× over 20 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,827 Up 64.7× over 19 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,040,881 Up 157.5× over 14 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $96.62 Roughly flat over 3 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $462,286 Up 1,158.6× over 25 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,016 Up 1.27× over 6 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,092 Up 7.28× over 35 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,679 Up 11.7× over 14 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,508 Up 7.17× over 7 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,887 Up 11.9× over 10 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $26,590 Up 409.4× over 41 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $12,509 Down to 0.17× over 5 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $118,216 Up 1.48× over 3 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,303 Up 138.2× over 31 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.22 Down to 0.01× over 12 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $1.28 Down to 0.21× over 7 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,841 Up 18.4× over 6 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $709 Up 1.42× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $56,383 Up 1.41× over 4 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $183,154 Up 1.63× over 5 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.61 Up 1.54× over 12 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $95,226 Up 4.76× over 25 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,429 Up 8.37× over 10 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,099 Up 1,054.9× over 24 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $238 Up 2.38× over 8 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,676 Up 196.4× over 39 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,998 Up 3.91× over 4 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $143,721 Up 79.9× over 19 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $555,929 Up 15.9× over 9 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,302,004 Up 1,002.3× over 28 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $200 Up 2,003.3× over 65 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,845 Up 29.7× over 16 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $51,579 Up 86.1× over 19 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $777 Up 8.63× over 10 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $104 Up 2.59× over 8 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $31,349 Up 10.4× over 10 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $532 Up 1.78× over 3 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,415,758 Up 2.76× over 7 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $141,621 Up 202.6× over 10 years