You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,124,204 Up 159.0× over 14 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $53,958 Up 1.35× over 4 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,868 Up 3.78× over 4 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $6.76 Down to 0.01× over 12 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $746 Up 8.29× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $179,138 Up 1.59× over 5 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $488,488 Up 1,224.3× over 25 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $83.29 Down to 0.76× over 3 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.11 Up 1.23× over 12 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $72.51 Up 18.4× over 23 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $56.07 Down to 0.80× over 7 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $444 Up 10.6× over 30 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $762 Up 2.54× over 10 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,008 Up 11.5× over 11 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $132,874 Up 190.1× over 10 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,300 Up 16.6× over 12 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $699 Up 1.40× over 6 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $100 Up 2.51× over 8 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $54,502 Up 91.0× over 19 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,097 Up 25.3× over 21 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.27 Up 2.33× over 28 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $83,605 Up 1.95× over 6 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $24,750 Up 381.1× over 41 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,452 Up 182.8× over 39 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $121 Up 345.3× over 47 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,124 Up 20.4× over 24 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $931 Up 9.32× over 11 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $198 Up 1,976.5× over 65 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,409,945 Up 2.75× over 7 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,994 Up 12.5× over 10 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,019 Up 6.79× over 35 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,432 Up 10.1× over 10 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $406,619 Up 37.0× over 37 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,733 Up 22.0× over 14 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,217 Up 2.44× over 6 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,340 Down to 0.15× over 5 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,654 Up 1.95× over 9 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $119,305 Up 1.49× over 3 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,375,800 Up 1,059.1× over 28 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $24,789 Up 62.1× over 19 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $306 Up 2.39× over 12 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $157 Up 5.25× over 20 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.76 Down to 0.11× over 11 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $102 Up 10.2× over 8 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $141 Down to 0.06× over 6 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $216 Up 38.3× over 21 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $151,866 Up 84.4× over 19 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,465 Up 8.42× over 10 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,048 Up 17.2× over 6 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,053 Up 2.11× over 3 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $95,330 Up 4.77× over 25 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $121 Up 6.35× over 24 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,329 Up 1.81× over 3 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $236 Up 2.36× over 8 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $561,053 Up 16.0× over 9 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,003 Up 1,006.8× over 24 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,050 Up 1.31× over 6 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $58.36 Down to 0.39× over 8 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,234 Up 46.6× over 16 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,400 Up 6.86× over 7 years