You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $10,988 Up 123.5× over 31 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $19,446 Up 216.1× over 39 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,986 Up 15.7× over 6 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $3,105 Up 8.87× over 7 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $489,987 Up 1,228.0× over 25 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $2,047 Up 2.41× over 8 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,926 Up 3.84× over 4 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $418 Up 929.4× over 59 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $60,061 Up 1.50× over 4 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $187,872 Up 1.67× over 5 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $89.71 Up 8.97× over 8 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,380,021 Up 1,062.4× over 28 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $247 Up 43.8× over 21 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $631 Down to 0.58× over 9 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $54,669 Up 91.3× over 19 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $123 Up 3.07× over 8 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,608 Up 27.2× over 16 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.80 Down to 0.01× over 12 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $111 Roughly flat over 3 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,021 Up 11.5× over 11 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $971 Up 1.22× over 6 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $4,389 Up 2,205.7× over 24 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $47.85 Down to 0.32× over 8 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $951 Up 9.51× over 11 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $78.85 Up 20.0× over 23 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,282 Up 23.3× over 24 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $199 Up 1,990.4× over 65 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $27,999 Up 9.33× over 10 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.80 Up 1.37× over 11 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $50.39 Down to 0.72× over 7 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,305 Up 46.7× over 16 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $9,290 Up 23.3× over 21 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $121,159 Up 173.3× over 10 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $394 Up 9.38× over 30 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $714 Up 7.93× over 10 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $126 Up 360.3× over 47 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,318 Up 8.19× over 10 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,001 Up 12.6× over 10 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $700 Up 2.33× over 9 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $670 Up 1.34× over 6 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $589 Up 1.97× over 6 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $93,062 Up 2.17× over 6 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $502 Up 1.68× over 3 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $12,531 Down to 0.17× over 5 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $23,734 Up 59.5× over 19 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,803 Up 12.0× over 14 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,197 Up 7.98× over 35 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $373,290 Up 34.0× over 37 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $29,253 Up 450.4× over 41 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $94,953 Up 4.75× over 25 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,120 Up 2.24× over 6 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $27,186 Up 17.0× over 4 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $21.11 Up 2.11× over 28 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $381 Up 2.98× over 12 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $7,869,779 Up 137.1× over 14 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $118 Up 6.22× over 24 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $102,903 Up 1.29× over 3 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,349 Up 1.81× over 2 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.05 Down to 0.01× over 7 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $483,918 Up 13.8× over 9 years