You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $93,733 Up 4.69× over 25 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $422 Up 937.0× over 59 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $379 Up 2.96× over 12 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $90.39 Up 9.04× over 8 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $19,179 Up 213.1× over 39 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.77 Up 1.37× over 11 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $987 Up 1.24× over 6 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $141,130 Up 78.4× over 19 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $221 Up 2.21× over 8 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $59,334 Up 1.48× over 4 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,146 Up 7.64× over 35 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $11,320 Up 127.2× over 31 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $47.85 Down to 0.32× over 8 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,278,536 Up 984.2× over 28 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $28,852 Up 444.2× over 41 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,264 Up 23.0× over 24 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $3,101 Up 8.86× over 7 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $21.19 Up 2.12× over 28 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $124,706 Up 178.4× over 10 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $959 Up 9.59× over 11 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.05 Down to 0.01× over 7 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $4,332 Up 2,177.0× over 24 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $608 Up 2.03× over 6 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $106 Roughly flat over 3 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $18.31 Down to 0.15× over 11 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $119 Up 6.24× over 24 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $50,649 Up 84.6× over 19 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,153 Up 2.31× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $27,371 Up 68.6× over 19 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $453,954 Up 1,137.7× over 25 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $103,689 Up 1.30× over 3 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,853 Up 11.7× over 10 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,346,790 Up 2.63× over 7 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $685 Up 1.37× over 6 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $27,982 Up 17.5× over 4 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $186 Down to 0.07× over 6 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $5,882 Up 1.68× over 2 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $175 Up 5.82× over 20 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.98 Down to 0.01× over 12 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $3,725 Up 10.7× over 11 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,867 Up 2.20× over 8 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $126 Up 358.7× over 47 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $78.41 Up 19.9× over 23 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $121 Up 3.03× over 8 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $487,615 Up 13.9× over 9 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $608 Down to 0.56× over 9 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,556 Up 26.7× over 16 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $239 Up 42.3× over 21 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $871 Up 1.75× over 3 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $9,570 Up 24.0× over 21 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $823 Up 9.15× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $188,850 Up 1.68× over 5 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $18,704 Up 20.8× over 13 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,742 Up 11.9× over 14 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $21,591 Up 43.3× over 16 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,644 Up 18.3× over 12 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $50.41 Down to 0.72× over 7 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $7,929,913 Up 138.2× over 14 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $91,935 Up 2.14× over 6 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $11,308 Up 16.2× over 6 years