You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $129 Up 12.9× over 8 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,630 Up 1.92× over 9 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $54.49 Down to 0.36× over 9 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.96 Up 2.50× over 29 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $106 Up 2.65× over 8 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $218 Up 7.27× over 20 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $138 Up 7.25× over 24 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $81.86 Up 20.7× over 23 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,744 Up 11.9× over 14 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $428 Up 951.4× over 59 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $219 Up 2,194.7× over 65 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $773 Up 2.58× over 10 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $105,641 Up 5.28× over 25 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $107,921 Up 154.4× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $188,935 Up 1.68× over 5 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.66 Down to 0.01× over 12 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,421,640 Up 2.77× over 7 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $8.09 Up 1.63× over 12 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,958,958 Up 173.5× over 14 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,620 Up 195.8× over 40 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $807 Up 8.97× over 11 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $612,383 Up 17.5× over 9 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.79 Down to 0.11× over 11 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,134 Up 13.4× over 10 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $938 Up 9.38× over 12 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,732 Up 26.9× over 21 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $24,216 Up 15.1× over 4 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,677 Up 7.21× over 10 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $62.70 Roughly flat over 7 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,694 Up 142.6× over 31 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $235 Up 41.6× over 21 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,471,904 Up 1,133.1× over 28 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $983 Up 1.97× over 3 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,300 Up 24.0× over 16 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,309 Up 23.8× over 24 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $521 Up 12.4× over 30 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $76,717 Up 1.79× over 6 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.54 Down to 0.09× over 8 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $100 Roughly flat over 3 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,041 Up 1,025.5× over 25 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $9,786 Up 14.0× over 6 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,346 Up 10.8× over 11 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $522,610 Up 1,309.8× over 25 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $129 Up 369.9× over 47 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $582 Down to 0.53× over 10 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,288 Up 12.3× over 12 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $24,857 Up 49.8× over 17 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $585 Up 1.96× over 3 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,571 Up 17.9× over 12 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,081 Down to 0.13× over 5 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $130,220 Up 1.63× over 3 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $20,974 Up 23.3× over 14 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $514,485 Up 46.8× over 37 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $167 Down to 0.07× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,825 Up 67.2× over 19 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $343 Up 2.68× over 12 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $162,475 Up 90.3× over 19 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $687 Up 2.30× over 6 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,771 Up 1.94× over 3 years