You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $926 Up 1.86× over 3 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $94,279 Up 4.72× over 25 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $19,175 Up 213.1× over 39 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $27,663 Up 69.3× over 19 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,642 Up 27.6× over 16 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,296,830 Up 998.3× over 28 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $186 Up 6.21× over 20 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.67 Up 1.55× over 12 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $5,966 Up 1.71× over 3 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $211 Up 37.3× over 21 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $16.82 Down to 0.14× over 11 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $410 Up 3.21× over 12 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $428 Up 950.3× over 59 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $105 Roughly flat over 3 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $31,034 Up 10.3× over 10 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,880 Up 11.8× over 10 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $143,150 Up 79.6× over 19 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,875 Up 2.21× over 9 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,615 Up 18.0× over 6 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $196 Up 1,958.1× over 65 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,053 Up 1.32× over 6 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $995 Up 9.95× over 11 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $647 Up 2.16× over 6 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $125 Up 357.3× over 47 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $691 Up 1.38× over 6 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $410 Up 9.76× over 30 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $120 Up 6.30× over 24 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,647 Up 8.70× over 10 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $21,900 Up 43.9× over 16 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,217 Up 19.5× over 4 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $514,831 Up 14.7× over 9 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,683 Up 18.5× over 12 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,314 Up 23.9× over 24 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,241 Up 2.49× over 6 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $832 Up 9.25× over 10 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $22.68 Up 2.27× over 28 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $3,305 Up 9.44× over 7 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $28,845 Up 444.1× over 41 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $87,551 Up 2.04× over 6 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $597 Down to 0.55× over 9 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $107 Up 10.7× over 8 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $460,449 Up 1,154.0× over 25 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $54.98 Down to 0.79× over 7 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $54.38 Down to 0.36× over 8 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $51,374 Up 85.8× over 19 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $3,778 Up 10.8× over 11 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $5,018 Up 12.5× over 14 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.86 Down to 0.01× over 12 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $186,130 Up 1.65× over 5 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $20,123 Up 22.4× over 13 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $78.65 Up 19.9× over 23 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,031 Up 3.94× over 4 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $551 Up 1.84× over 3 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,200 Up 8.00× over 35 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,913 Down to 0.16× over 5 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $4,062 Up 2,041.1× over 24 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,409,672 Up 2.75× over 7 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $394,045 Up 35.8× over 37 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $56,504 Up 1.41× over 4 years