You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $78.53 Up 19.9× over 23 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,935 Up 11.0× over 11 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.75 Up 1.57× over 12 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,133 Up 65.5× over 19 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $77,907 Up 1.82× over 6 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $600 Down to 0.55× over 10 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,609 Up 11.5× over 14 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $431 Up 957.3× over 59 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,128 Up 11.8× over 12 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $102 Roughly flat over 3 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $901 Up 9.01× over 12 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $954 Up 1.91× over 3 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,127,771 Up 159.0× over 14 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $61.18 Roughly flat over 7 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,422,905 Up 2.77× over 7 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $561,272 Up 16.0× over 9 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,745 Up 197.2× over 40 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,105 Up 1.38× over 6 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $503,124 Up 1,261.0× over 25 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $764 Up 2.55× over 10 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $107,224 Up 5.36× over 25 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $221 Up 39.1× over 21 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,260 Up 23.6× over 16 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.90 Up 2.49× over 29 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $127 Up 12.7× over 8 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,703 Up 7.72× over 7 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,417,023 Up 1,090.9× over 28 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,054 Up 12.9× over 10 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $115,940 Up 165.9× over 10 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,930 Up 48.0× over 17 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,539 Up 6.99× over 10 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,513 Up 15.0× over 6 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $50.61 Down to 0.34× over 9 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,925 Up 145.2× over 31 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $4.79 Down to 0.01× over 12 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $215 Up 2,152.0× over 65 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,629 Up 10.9× over 35 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,927 Up 27.4× over 21 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,055 Up 1,032.7× over 25 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,519 Up 1.86× over 3 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $786 Up 8.74× over 11 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $183,112 Up 1.63× over 5 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $795 Up 1.59× over 6 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $119,352 Up 1.49× over 3 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $136 Up 7.15× over 24 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.55 Down to 0.09× over 8 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,356 Up 23.8× over 14 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $111 Up 2.78× over 8 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $56,135 Up 93.7× over 19 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $354 Up 2.76× over 12 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $494,791 Up 45.0× over 37 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $568 Up 1.90× over 3 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $666 Up 2.23× over 6 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,251 Up 22.7× over 24 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $26,694 Up 411.0× over 42 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,317 Up 2.64× over 6 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,479 Up 17.5× over 12 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,599 Up 1.88× over 9 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $164 Down to 0.07× over 6 years