You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $199 Up 1,985.9× over 65 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,375,220 Up 1,058.7× over 28 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $316 Up 2.47× over 12 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $181,964 Up 1.62× over 5 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,994 Up 12.5× over 10 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $236 Up 2.36× over 8 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,007 Up 11.5× over 11 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $779 Up 8.65× over 10 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $704 Up 1.41× over 6 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $451 Up 10.7× over 30 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,326 Up 1.81× over 3 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.93 Down to 0.16× over 7 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,207 Up 25.6× over 21 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,763 Up 10.3× over 10 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,758 Up 28.8× over 16 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $540 Down to 0.49× over 9 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $488,282 Up 1,223.8× over 25 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,127 Up 20.5× over 24 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,708 Up 2.01× over 9 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $98,301 Up 4.92× over 25 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $232 Up 41.1× over 21 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $151,803 Up 84.4× over 19 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $572,585 Up 16.4× over 9 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,412 Up 6.89× over 7 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $153 Up 5.11× over 20 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $422,223 Up 38.4× over 37 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,311,743 Up 162.2× over 14 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $54,479 Up 91.0× over 19 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $56,464 Up 1.41× over 4 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $771 Up 2.57× over 10 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,935 Down to 0.16× over 5 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,296 Up 17.6× over 6 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,224 Up 46.5× over 16 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,922 Up 188.0× over 39 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,414,869 Up 2.76× over 7 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,230 Up 2.47× over 6 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $73.56 Up 18.6× over 23 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $55.84 Down to 0.80× over 7 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $123 Up 350.3× over 47 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,445 Up 17.3× over 12 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,018 Up 1.27× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,879 Up 64.9× over 19 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $30,427 Up 19.0× over 4 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,562 Up 11.4× over 14 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,395 Up 8.31× over 10 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,793 Up 3.71× over 4 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $87,488 Up 2.04× over 6 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $135,601 Up 194.0× over 10 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $106 Up 10.6× over 8 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.49 Up 2.35× over 28 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,014 Up 2.03× over 3 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,948 Up 22.2× over 14 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $144 Down to 0.06× over 6 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $14.07 Down to 0.12× over 11 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $121,758 Up 1.52× over 3 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,054 Up 7.03× over 35 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $7.34 Down to 0.01× over 12 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $85.18 Down to 0.77× over 3 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $708 Up 2.37× over 6 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $603 Up 2.02× over 3 years