You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $690 Up 1.38× over 6 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.99 Down to 0.17× over 7 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $318 Up 2.49× over 12 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $178,011 Up 1.58× over 5 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $122,547 Up 1.53× over 3 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $714 Up 2.39× over 6 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,220 Up 2.45× over 6 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $94,715 Up 4.74× over 25 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $7.53 Down to 0.02× over 12 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $117 Up 6.16× over 24 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,022 Up 2.05× over 3 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,710 Up 28.3× over 16 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $395 Up 877.6× over 59 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $138,943 Up 198.8× over 10 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $17,174 Up 190.8× over 39 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $54,362 Up 1.36× over 4 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,125 Up 25.4× over 21 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $197 Up 1,969.3× over 65 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $151 Up 5.05× over 20 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $109 Up 10.9× over 8 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,372,133 Up 163.3× over 14 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $100 Up 2.51× over 8 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,305,149 Up 1,004.7× over 28 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $86.36 Down to 0.79× over 3 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,822 Up 3.74× over 4 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.49 Down to 0.11× over 11 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $979 Up 1.23× over 6 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $54.59 Down to 0.78× over 7 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,033 Up 6.89× over 35 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,314 Up 6.61× over 7 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $22,041 Up 44.2× over 16 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,768 Up 2.08× over 9 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $1,926 Up 967.7× over 24 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $765 Up 8.50× over 10 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,892 Up 11.9× over 10 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.80 Up 1.37× over 12 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $144,068 Up 80.1× over 19 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,115 Up 20.3× over 24 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,599 Up 18.0× over 6 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $147 Down to 0.06× over 6 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $25,836 Up 397.8× over 41 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,004 Up 1.72× over 3 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $74.53 Up 18.9× over 23 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $11,976 Up 134.6× over 31 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,438 Up 63.8× over 19 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $458 Up 10.9× over 30 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $231 Up 40.9× over 21 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $576,298 Up 16.5× over 9 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,386 Up 17.0× over 12 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,788 Up 22.0× over 14 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.54 Up 2.35× over 28 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $84,232 Up 1.96× over 6 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,270 Up 8.12× over 10 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $517 Down to 0.47× over 9 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,917 Down to 0.16× over 5 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,393 Up 11.0× over 14 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $51,703 Up 86.3× over 19 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,516 Up 10.2× over 10 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $463,403 Up 1,161.4× over 25 years