You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $229 Up 40.6× over 21 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $13,280 Up 149.2× over 31 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $27,586 Up 424.7× over 42 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,432,377 Up 2.79× over 7 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $51.53 Down to 0.34× over 9 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,769 Up 7.91× over 7 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $113 Up 2.84× over 8 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $62.42 Roughly flat over 7 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $130 Up 13.0× over 8 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,671 Up 11.1× over 35 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,633,057 Up 167.8× over 14 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,641 Up 1.93× over 9 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,593 Up 7.08× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $190,529 Up 1.69× over 5 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $110,990 Up 158.8× over 10 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $216 Up 2,160.0× over 65 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $108,374 Up 5.42× over 25 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $597 Up 2.00× over 3 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,800 Up 4.69× over 4 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $797 Up 1.60× over 6 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $18,338 Up 203.8× over 40 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,003 Up 2.01× over 3 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $24,511 Up 49.1× over 17 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $128 Up 364.6× over 47 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $618 Down to 0.56× over 10 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $11,227 Up 28.1× over 21 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $592,343 Up 16.9× over 9 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $138 Up 7.27× over 24 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $515,351 Up 1,291.6× over 25 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $81.53 Up 20.6× over 23 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $359 Up 2.81× over 12 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $125,959 Up 1.57× over 3 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $518,121 Up 47.1× over 37 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $106 Roughly flat over 3 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $160,218 Up 89.1× over 19 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $173 Down to 0.07× over 6 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,324 Up 24.1× over 24 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,064 Up 14.4× over 6 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $24,904 Up 15.6× over 4 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,229 Up 12.1× over 12 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $701 Up 2.34× over 6 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,710 Up 11.8× over 14 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,581 Up 18.0× over 12 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $4.68 Down to 0.01× over 12 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,431 Down to 0.14× over 5 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,677 Up 1.91× over 3 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,104 Up 13.2× over 10 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $78,408 Up 1.83× over 6 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $913 Up 9.13× over 12 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,942 Up 24.4× over 14 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $57,499 Up 96.0× over 19 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $525 Up 12.5× over 30 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,279 Up 23.8× over 16 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $793 Up 2.64× over 10 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,353 Up 2.71× over 6 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,839 Up 11.3× over 11 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $8.32 Up 1.68× over 12 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $438 Up 974.4× over 59 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,052 Up 1,030.9× over 25 years