You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $632 Up 2.11× over 6 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $101 Roughly flat over 3 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $8,345,252 Up 145.4× over 14 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $195 Up 1,950.4× over 65 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $693 Up 1.39× over 6 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $109,120 Up 1.36× over 3 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,235 Up 19.5× over 4 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $178 Up 5.94× over 20 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $93,351 Up 4.67× over 25 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,166 Up 7.77× over 35 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,622 Up 18.1× over 6 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $101 Up 10.1× over 8 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $53.06 Down to 0.35× over 8 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $444,167 Up 1,113.2× over 25 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $55,898 Up 1.40× over 4 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $5,003 Up 12.5× over 14 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $18,627 Up 207.0× over 39 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $769 Up 2.56× over 9 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $905 Up 1.81× over 3 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,840 Up 2.16× over 9 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $810 Up 9.00× over 10 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $49,557 Up 82.7× over 19 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,813 Up 11.4× over 10 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $11,995 Up 134.8× over 31 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $54.09 Down to 0.77× over 7 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $386 Up 3.01× over 12 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,861 Down to 0.16× over 5 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $539 Up 1.80× over 3 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $210 Up 37.1× over 21 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $3,645 Up 10.4× over 11 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $28,022 Up 431.4× over 41 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.06 Down to 0.01× over 12 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $126 Up 3.15× over 8 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $3,129 Up 8.94× over 7 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $430 Up 954.5× over 59 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,475 Up 8.44× over 10 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $5,755 Up 1.64× over 3 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $86,612 Up 2.02× over 6 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $139,204 Up 199.1× over 10 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,392,404 Up 2.72× over 7 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $407 Up 9.69× over 30 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $967 Up 9.67× over 11 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,645 Up 27.6× over 16 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $118 Up 6.23× over 24 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,250,971 Up 963.0× over 28 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $393,439 Up 35.8× over 37 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,148 Up 4.06× over 4 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,586 Up 18.0× over 12 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,141 Up 25.4× over 21 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,937 Up 67.5× over 19 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,067 Up 1,038.6× over 24 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.04 Down to 0.01× over 7 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $513,155 Up 14.7× over 9 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $80.82 Up 20.5× over 23 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,565 Up 10.2× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $184,387 Up 1.64× over 5 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $231 Up 2.31× over 8 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $21,126 Up 42.3× over 16 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $588 Down to 0.54× over 9 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,819 Up 22.0× over 14 years