You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,328 Up 181.4× over 39 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $392,833 Up 35.7× over 37 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,028 Up 135.1× over 31 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $145 Down to 0.06× over 6 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,919 Up 3.83× over 4 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $727 Up 2.43× over 6 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $5.92 Up 1.20× over 12 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $138,074 Up 197.5× over 10 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $167 Up 5.56× over 20 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $53.80 Down to 0.77× over 7 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $769 Up 8.55× over 10 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,017 Up 12.7× over 10 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $11,161 Down to 0.15× over 5 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,404 Up 17.1× over 12 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $570,752 Up 16.3× over 9 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,010 Up 1,009.9× over 24 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $83.62 Down to 0.76× over 3 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,113 Up 20.2× over 24 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $691 Up 1.38× over 6 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $947 Up 9.47× over 11 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,112 Up 92.0× over 19 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,520 Up 17.9× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $53,392 Up 1.34× over 4 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $199 Up 1,985.0× over 65 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.44 Up 2.34× over 28 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $19,874 Up 22.1× over 14 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $434 Up 10.3× over 30 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $153,566 Up 85.4× over 19 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $117 Up 333.5× over 47 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,715 Up 2.02× over 9 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $508 Down to 0.46× over 10 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $387 Up 859.4× over 59 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $30,648 Up 10.2× over 10 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,226 Up 2.46× over 6 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $104 Up 2.61× over 8 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $1.05 Down to 0.18× over 7 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $174,696 Up 1.55× over 5 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $30,982 Up 19.4× over 4 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $215 Up 38.0× over 21 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $120 Up 6.33× over 24 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $82,729 Up 1.93× over 6 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $620 Up 2.07× over 3 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,570 Up 64.1× over 19 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $121,368 Up 1.52× over 3 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $493,954 Up 1,238.0× over 25 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $313 Up 2.44× over 12 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,053 Up 11.6× over 11 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $24,563 Up 378.2× over 41 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,400 Up 1.83× over 3 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,169 Up 25.5× over 21 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $56.42 Down to 0.38× over 8 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,494 Up 47.1× over 16 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,423 Up 11.1× over 14 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,341 Up 6.69× over 7 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,024 Up 6.83× over 35 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,571 Up 8.58× over 10 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,041 Up 2.09× over 3 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,281,930 Up 161.7× over 14 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $94,993 Up 4.75× over 25 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $71.39 Up 18.1× over 23 years