You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,162 Up 2.33× over 3 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $13,182 Up 148.1× over 31 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,156 Up 65.6× over 19 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $155,777 Up 86.6× over 19 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $6.33 Down to 0.01× over 12 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,112 Up 11.8× over 11 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $1,967 Up 988.5× over 25 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,589 Up 11.2× over 11 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,046 Up 12.9× over 10 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,306 Up 10.8× over 14 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $538 Down to 0.49× over 10 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $592,311 Up 16.9× over 9 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $68.75 Up 17.4× over 23 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $195 Up 34.5× over 21 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $11,144 Up 27.9× over 21 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.67 Down to 0.11× over 7 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.07 Up 2.41× over 29 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $96.54 Up 2.41× over 8 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $692 Up 2.31× over 3 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $920 Up 9.20× over 12 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,622 Up 8.66× over 10 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $24,452 Up 376.5× over 42 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $787 Up 8.74× over 11 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,386 Up 6.82× over 7 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,632,548 Up 167.8× over 14 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $159 Up 5.31× over 20 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,492 Up 1.86× over 3 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $202 Up 2,019.7× over 65 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,748 Up 18.2× over 6 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $414,648 Up 37.7× over 37 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,264 Up 8.43× over 35 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $91,615 Up 4.58× over 25 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $150 Down to 0.06× over 6 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $758 Up 2.53× over 10 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $16,255 Up 180.6× over 40 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,482 Up 17.5× over 12 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,411,228 Up 1,086.4× over 28 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $140,590 Up 201.1× over 10 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,546 Up 19.7× over 4 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,530 Up 1.80× over 9 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,167 Up 1.46× over 6 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $367 Up 815.8× over 59 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $92.62 Down to 0.84× over 3 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $464 Up 11.1× over 30 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,906 Up 93.3× over 19 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $56.85 Down to 0.81× over 7 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.48 Up 1.51× over 12 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $501,067 Up 1,255.8× over 25 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $126 Up 6.62× over 24 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,330,958 Up 2.60× over 7 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,832 Up 47.8× over 17 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,780 Up 24.2× over 14 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $714 Up 1.43× over 6 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,081 Down to 0.13× over 5 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,020 Up 3.93× over 4 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,240 Up 22.5× over 24 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,516 Up 26.2× over 16 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $302 Up 2.36× over 12 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $175,057 Up 1.55× over 5 years