You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $153,813 Up 85.5× over 19 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,518 Up 1.79× over 9 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $360 Up 799.3× over 59 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $141 Down to 0.06× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,196 Up 65.7× over 19 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,531 Up 47.2× over 17 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $293 Up 2.29× over 12 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $408,286 Up 37.1× over 37 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $90,718 Up 4.54× over 25 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $494,748 Up 1,240.0× over 25 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,677 Down to 0.14× over 5 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $788 Up 8.76× over 11 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $157 Up 5.24× over 20 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $147,516 Up 211.0× over 10 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,410 Up 1.83× over 3 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,626,942 Up 167.7× over 14 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $33,100 Up 20.7× over 4 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,201 Up 92.2× over 19 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,308 Up 6.60× over 7 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $6.49 Down to 0.01× over 12 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,060 Up 11.6× over 11 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $13,376 Up 19.1× over 6 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $672 Up 2.25× over 3 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $514 Down to 0.47× over 10 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,484 Up 25.9× over 16 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $23,768 Up 365.9× over 42 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $788 Up 2.64× over 6 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $198 Up 35.0× over 21 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,905 Up 145.0× over 31 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $591,967 Up 16.9× over 9 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $69.71 Up 17.6× over 23 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,315 Up 2.64× over 6 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,143 Up 1.43× over 6 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $125,879 Up 1.57× over 3 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $6.92 Up 1.40× over 12 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $75,903 Up 1.77× over 6 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $714 Up 2.38× over 10 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,457 Up 11.1× over 14 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $54.89 Down to 0.78× over 7 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,200 Up 21.8× over 24 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $115 Up 11.5× over 8 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.70 Down to 0.12× over 7 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,910 Up 27.3× over 21 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.27 Down to 0.11× over 11 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,882 Up 11.0× over 11 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $172,124 Up 1.53× over 5 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,020 Up 12.7× over 10 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,321,213 Up 2.58× over 7 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $90.76 Down to 0.83× over 3 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $48,987 Up 1.23× over 4 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $59.28 Down to 0.40× over 8 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.73 Up 2.37× over 29 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $692 Up 1.39× over 6 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,128 Up 2.26× over 3 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,322 Up 23.7× over 14 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $121 Up 6.39× over 24 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,151 Up 7.67× over 35 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,393,431 Up 1,072.7× over 28 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,586 Up 8.61× over 10 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years