You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
Featured
60 products- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $173 Down to 0.07× over 6 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,593 Up 7.08× over 10 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $108,374 Up 5.42× over 25 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,633,057 Up 167.8× over 14 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $913 Up 9.13× over 12 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,432,377 Up 2.79× over 7 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $11,227 Up 28.1× over 21 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,052 Up 1,030.9× over 25 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $24,511 Up 49.1× over 17 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $110,990 Up 158.8× over 10 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,641 Up 1.93× over 9 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,942 Up 24.4× over 14 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,145 Up 1.43× over 6 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,003 Up 2.01× over 3 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,710 Up 11.8× over 14 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $130 Up 13.0× over 8 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $50,603 Up 1.27× over 4 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $125,959 Up 1.57× over 3 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $518,121 Up 47.1× over 37 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $24,904 Up 15.6× over 4 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $62.42 Roughly flat over 7 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $128 Up 364.6× over 47 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,353 Up 2.71× over 6 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.77 Up 2.48× over 29 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,839 Up 11.3× over 11 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $57,499 Up 96.0× over 19 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $216 Up 2,160.0× over 65 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $18,338 Up 203.8× over 40 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $51.53 Down to 0.34× over 9 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $138 Up 7.27× over 24 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,451,458 Up 1,117.4× over 28 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $592,343 Up 16.9× over 9 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $515,351 Up 1,291.6× over 25 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,581 Up 18.0× over 12 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $4.68 Down to 0.01× over 12 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,229 Up 12.1× over 12 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $525 Up 12.5× over 30 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $218 Up 7.28× over 20 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $701 Up 2.34× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,902 Up 67.4× over 19 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,677 Up 1.91× over 3 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,431 Down to 0.14× over 5 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,104 Up 13.2× over 10 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $618 Down to 0.56× over 10 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,279 Up 23.8× over 16 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $229 Up 40.6× over 21 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,064 Up 14.4× over 6 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $13,280 Up 149.2× over 31 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $359 Up 2.81× over 12 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,800 Up 4.69× over 4 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.56 Down to 0.09× over 8 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $81.53 Up 20.6× over 23 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,769 Up 7.91× over 7 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $113 Up 2.84× over 8 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $8.32 Up 1.68× over 12 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,671 Up 11.1× over 35 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $797 Up 1.60× over 6 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $793 Up 2.64× over 10 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $190,529 Up 1.69× over 5 years