You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $669 Up 2.24× over 3 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $175,822 Up 1.56× over 5 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $63.57 Down to 0.42× over 8 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,521 Up 17.7× over 12 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $366 Up 814.4× over 59 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $91,903 Up 4.60× over 25 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $98.47 Up 2.46× over 8 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $6.33 Down to 0.01× over 12 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $302 Up 2.36× over 12 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,410 Up 1.83× over 3 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $142,428 Up 203.8× over 10 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $233 Up 2.33× over 8 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $119 Up 11.9× over 8 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,328 Up 2.66× over 6 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $455 Up 10.8× over 30 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $13,034 Up 146.4× over 31 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $31,959 Up 20.0× over 4 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $24,010 Up 369.7× over 42 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $12,915 Up 18.5× over 6 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,009 Up 3.92× over 4 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.57 Down to 0.11× over 11 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,162 Up 1.45× over 6 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $56.62 Down to 0.81× over 7 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $710 Up 1.42× over 6 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $153,799 Up 85.5× over 19 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,234 Up 22.4× over 24 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $796 Up 8.84× over 11 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $157 Up 5.23× over 20 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,751,544 Up 169.9× over 14 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $203 Up 35.9× over 21 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,605 Up 8.64× over 10 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,020 Up 12.7× over 10 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,201 Up 8.00× over 35 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $407,528 Up 37.1× over 37 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $127,508 Up 1.59× over 3 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,529 Up 47.2× over 17 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,124 Up 2.25× over 3 years
- Jan 2015 · Shake Shack Inc. Shake Shack ShackBurger $4.95 $7.21 Up 1.46× over 12 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $599,628 Up 17.1× over 9 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $764 Up 2.55× over 10 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $1,962 Up 985.7× over 25 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,535 Up 24.0× over 14 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $149 Down to 0.06× over 6 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,533 Up 1.80× over 9 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $55,196 Up 92.1× over 19 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $920 Up 9.20× over 12 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,366 Up 6.76× over 7 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $33,211 Up 11.1× over 11 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,333,249 Up 2.60× over 7 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,394 Down to 0.14× over 5 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.70 Down to 0.12× over 7 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,059 Up 11.6× over 11 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $198 Up 1,980.6× over 65 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,505 Up 26.1× over 16 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $785 Up 2.63× over 6 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $49,189 Up 1.23× over 4 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $92.08 Down to 0.84× over 3 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $539 Down to 0.49× over 10 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $124 Up 6.54× over 24 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $113 Up 323.7× over 47 years