You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $90,013 Up 4.50× over 25 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,354 Up 1.82× over 3 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,475 Up 8.44× over 10 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,538 Up 11.3× over 14 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $976 Up 9.76× over 12 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $12.97 Down to 0.11× over 11 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $145,329 Up 207.9× over 10 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $522 Down to 0.48× over 10 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,147 Up 7.65× over 35 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $193 Up 1,926.6× over 65 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $91.20 Down to 0.83× over 3 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $208 Up 36.8× over 21 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $54,712 Up 91.3× over 19 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $9,442,970 Up 164.5× over 14 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,885 Up 3.80× over 4 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,285 Up 2.57× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $25,349 Up 63.5× over 19 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $795 Up 2.66× over 6 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,375 Up 17.0× over 12 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $427 Up 10.2× over 30 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $32,610 Up 20.4× over 4 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,658 Up 26.7× over 21 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $580,654 Up 16.6× over 9 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $48,906 Up 1.22× over 4 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,024 Up 11.5× over 11 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $152,451 Up 84.7× over 19 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $161 Up 5.37× over 20 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,207 Up 22.0× over 24 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $13,178 Up 18.9× over 6 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $101 Up 2.53× over 8 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $232 Up 2.32× over 8 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,002 Up 12.6× over 10 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $113 Up 323.5× over 47 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $56.93 Down to 0.38× over 8 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,327,846 Up 2.59× over 7 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $1,930 Up 969.9× over 25 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,404 Up 6.87× over 7 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $1,139 Up 2.28× over 3 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $763 Up 8.47× over 11 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,480 Up 1.74× over 9 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $23,429 Up 360.7× over 42 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $119 Up 6.26× over 24 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $75,777 Up 1.77× over 6 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $361 Up 802.8× over 59 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,607 Up 141.6× over 31 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,191 Up 1.49× over 6 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,390 Up 24.9× over 16 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $114 Up 11.4× over 8 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,381,097 Up 1,063.2× over 28 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,123 Up 10.7× over 11 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $123,473 Up 1.54× over 3 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $143 Down to 0.06× over 6 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $490,369 Up 1,229.0× over 25 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $7.18 Down to 0.01× over 12 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $20,829 Up 23.2× over 14 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.75 Down to 0.13× over 7 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $371,926 Up 33.8× over 37 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $23.56 Up 2.36× over 28 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $301 Up 2.36× over 12 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $10,647 Down to 0.14× over 5 years