You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $581 Up 1.94× over 3 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,298 Up 2.60× over 6 years
- Nov 2005 · Microsoft Corporation Microsoft Xbox 360 $399 $10,771 Up 27.0× over 21 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $26,953 Up 67.6× over 19 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $24.43 Up 2.44× over 29 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $333 Up 2.60× over 12 years
- May 2019 · Beyond Meat, Inc. Beyond Burger (2-pack) $5.99 $0.49 Down to 0.08× over 8 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $214 Up 7.13× over 20 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $161 Down to 0.06× over 6 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $681 Up 2.28× over 6 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,757 Up 1.93× over 3 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $183,303 Up 1.63× over 5 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $2,699 Up 7.71× over 7 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $103,995 Up 5.20× over 25 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $124 Up 12.4× over 8 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $226 Up 40.0× over 21 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $4,761 Up 7.34× over 10 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $23,165 Up 14.5× over 4 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $768 Up 2.56× over 10 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $132,423 Up 1.66× over 3 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $941 Up 9.42× over 12 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,588 Up 18.0× over 12 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $48,097 Up 1.20× over 4 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $13.49 Down to 0.11× over 11 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $128 Up 365.6× over 47 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $2,129 Up 13.4× over 10 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $1,219 Up 1.53× over 6 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $53.26 Down to 0.36× over 9 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $426 Up 947.3× over 59 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $219 Up 2,191.8× over 65 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $79.91 Up 20.2× over 23 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,468,800 Up 1,130.7× over 28 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $622,739 Up 17.8× over 9 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.56 Down to 0.01× over 12 years
- Mar 2016 · Amazon.com, Inc. Amazon Echo Dot (1st gen) $89.99 $811 Up 9.01× over 11 years
- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $94.78 Up 2.37× over 8 years
- Jan 2003 · Procter & Gamble Co. Olay Regenerist moisturiser (P&G) $18.99 $138 Up 7.26× over 24 years
- Aug 1995 · Microsoft Corporation Microsoft Windows 95 (upgrade) $89.00 $12,740 Up 143.1× over 31 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $491,458 Up 44.7× over 37 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $58,186 Up 97.1× over 19 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $4,852 Up 4.74× over 4 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $21,050 Up 23.4× over 14 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,298 Up 23.6× over 24 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $9,361 Up 13.4× over 6 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $162,132 Up 90.1× over 19 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,279 Up 12.3× over 12 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $513 Up 12.2× over 30 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $97.69 Roughly flat over 3 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $32,462 Up 10.8× over 11 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $564 Down to 0.51× over 10 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $10,127,387 Up 176.4× over 14 years
- Nov 2019 · The Walt Disney Company Disney+ annual subscription $69.99 $61.96 Roughly flat over 7 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $245 Up 2.45× over 8 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $1,612 Up 1.90× over 9 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,619 Up 11.5× over 14 years
- Dec 2020 · Ford Motor Company Ford Mustang Mach-E $42,895 $74,525 Up 1.74× over 6 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $9,530 Down to 0.13× over 5 years
- Apr 2002 · Monster Beverage Corp. Monster Energy (16oz) $1.99 $2,048 Up 1,029.3× over 25 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $24,804 Up 49.7× over 17 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,603 Up 10.7× over 35 years