You bought the thing. You could have bought the company.
Pick a product. We take its launch-day price, pretend you put that money into the manufacturer's shares the same morning, and show you what it would be worth now. Sometimes the thing was the better buy.
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60 products- Nov 2018 · YETI Holdings YETI Rambler 30oz Tumbler $39.99 $124 Up 3.10× over 8 years
- Nov 2020 · Sony Group Corporation Sony PlayStation 5 $499 $671 Up 1.34× over 6 years
- Jan 1980 · PepsiCo, Inc. Pepsi-Cola (12oz can) $0.35 $126 Up 359.3× over 47 years
- Sep 2020 · Peloton Interactive Peloton Bike+ $2,495 $187 Down to 0.08× over 6 years
- Feb 2013 · Microsoft Corporation Microsoft Surface Pro $899 $18,390 Up 20.5× over 13 years
- Apr 2010 · Apple Inc. Apple iPad (16GB) $499 $23,251 Up 46.6× over 16 years
- Apr 1998 · Pfizer Inc. Pfizer Viagra (single 50mg tablet) $10.00 $21.02 Up 2.10× over 28 years
- Jul 2017 · Tesla, Inc. Tesla Model 3 $35,000 $482,100 Up 13.8× over 9 years
- Jan 1968 · McDonald's Corporation McDonald's Big Mac $0.45 $417 Up 927.5× over 59 years
- May 2016 · NVIDIA Corporation NVIDIA GeForce GTX 1080 $699 $120,419 Up 172.3× over 10 years
- Sep 2019 · Ferrari N.V. Ferrari SF90 Stradale $512,800 $1,358,381 Up 2.65× over 7 years
- Apr 2015 · Logitech International Logitech MX Master $99.99 $938 Up 9.38× over 11 years
- Jan 2006 · Chipotle Mexican Grill, Inc. Chipotle Burrito $5.65 $249 Up 44.1× over 21 years
- Nov 2021 · Rivian Automotive, Inc. Rivian R1T (Launch Edition) $75,000 $12,274 Down to 0.16× over 5 years
- Jun 2007 · Apple Inc. Apple iPhone (8GB) $599 $54,541 Up 91.1× over 19 years
- Aug 1998 · Apple Inc. Apple iMac G3 $1,299 $1,376,793 Up 1,059.9× over 28 years
- Oct 2023 · Meta Platforms, Inc. Ray-Ban Meta Smart Glasses $299 $496 Up 1.66× over 3 years
- Oct 2016 · Alphabet Inc. Google Pixel (1st gen) $649 $5,312 Up 8.18× over 10 years
- Jul 2012 · Garmin Ltd. Garmin fenix $400 $4,697 Up 11.7× over 14 years
- Jun 2012 · Tesla, Inc. Tesla Model S (60 kWh) $57,400 $7,840,221 Up 136.6× over 14 years
- Dec 2021 · General Motors Company GMC Hummer EV Edition 1 $112,595 $186,002 Up 1.65× over 5 years
- Oct 2001 · Apple Inc. Apple iPod (5GB) $399 $488,841 Up 1,225.2× over 25 years
- Apr 1985 · NIKE, Inc. Nike Air Jordan 1 $64.95 $29,104 Up 448.1× over 41 years
- Sep 2020 · NVIDIA Corporation NVIDIA GeForce RTX 3080 $699 $10,919 Up 15.6× over 6 years
- Nov 2007 · Amazon.com, Inc. Amazon Kindle (1st gen) $399 $23,966 Up 60.1× over 19 years
- Mar 1987 · NIKE, Inc. Nike Air Max 1 $90.00 $19,347 Up 215.0× over 39 years
- Jan 2019 · e.l.f. Beauty, Inc. e.l.f. Poreless Putty Primer $10.00 $90.02 Up 9.00× over 8 years
- Dec 2015 · Under Armour, Inc. Under Armour Curry 1 $120 $18.72 Down to 0.16× over 11 years
- Mar 2017 · Canada Goose Holdings Inc. Canada Goose Expedition Parka $1,095 $637 Down to 0.58× over 9 years
- Jan 1997 · The Estée Lauder Companies Inc. Estée Lauder Double Wear foundation $42.00 $396 Up 9.43× over 30 years
- Oct 2022 · NVIDIA Corporation NVIDIA GeForce RTX 4090 $1,599 $27,020 Up 16.9× over 4 years
- Mar 2017 · Nintendo Co., Ltd. Nintendo Switch $300 $677 Up 2.26× over 9 years
- Jun 2020 · Sonos, Inc. Sonos Arc $799 $958 Up 1.20× over 6 years
- Jul 2001 · Toyota Motor Corporation Toyota Prius (US launch) $19,995 $95,097 Up 4.76× over 25 years
- Jan 2003 · Ralph Lauren Corporation Ralph Lauren Polo Blue (100ml) $55.00 $1,269 Up 23.1× over 24 years
- Oct 2020 · Meta Platforms, Inc. Meta Quest 2 $299 $582 Up 1.95× over 6 years
- Jan 2007 · Crocs, Inc. Crocs Classic Clog $29.99 $167 Up 5.55× over 20 years
- Dec 2016 · Apple Inc. Apple AirPods $159 $1,996 Up 12.6× over 10 years
- Feb 2018 · Novo Nordisk A/S Novo Nordisk Ozempic (monthly, list) $850 $2,021 Up 2.38× over 8 years
- Sep 2003 · Starbucks Corporation Starbucks Pumpkin Spice Latte (grande) $3.95 $79.90 Up 20.2× over 23 years
- May 2022 · Ford Motor Company Ford F-150 Lightning $39,974 $59,899 Up 1.50× over 4 years
- Apr 2018 · Snap Inc. Snap Spectacles 2 $150 $48.06 Down to 0.32× over 8 years
- Mar 2016 · Microsoft Corporation Microsoft HoloLens (Dev Edition) $3,000 $28,360 Up 9.45× over 10 years
- Oct 2014 · GoPro, Inc. GoPro HERO4 Black $499 $3.72 Down to 0.01× over 12 years
- Nov 2010 · Netflix, Inc. Netflix streaming-only plan (annual) $95.88 $2,606 Up 27.2× over 16 years
- Nov 2020 · Microsoft Corporation Microsoft Xbox Series X $499 $1,134 Up 2.27× over 6 years
- Sep 2014 · Lululemon Athletica Lululemon ABC Pant $128 $377 Up 2.94× over 12 years
- Jan 1990 · Harley-Davidson, Inc. Harley-Davidson Fat Boy $10,995 $374,502 Up 34.1× over 37 years
- Jan 1962 · The Coca-Cola Company Coca-Cola (12oz can) $0.10 $199 Up 1,987.2× over 65 years
- Oct 2018 · Roku, Inc. Roku Ultra (2018) $99.99 $221 Up 2.22× over 8 years
- Jan 2008 · Apple Inc. Apple MacBook Air (original) $1,799 $151,976 Up 84.5× over 19 years
- Nov 2023 · Tesla, Inc. Tesla Cybertruck (AWD) $79,990 $102,516 Up 1.28× over 3 years
- Apr 2015 · Apple Inc. Apple Watch Sport (38mm) $349 $4,011 Up 11.5× over 11 years
- Sep 2019 · Tapestry, Inc. Coach Tabby shoulder bag $350 $3,090 Up 8.83× over 7 years
- Feb 2024 · Apple Inc. Apple Vision Pro $3,499 $6,334 Up 1.81× over 2 years
- Nov 2014 · Amazon.com, Inc. Amazon Echo (1st gen) $180 $3,191 Up 16.0× over 12 years
- Oct 2023 · Meta Platforms, Inc. Meta Quest 3 $499 $834 Up 1.67× over 3 years
- Jun 2022 · Eli Lilly and Company Eli Lilly Mounjaro (monthly, list) $1,023 $3,952 Up 3.86× over 4 years
- Jan 1992 · VF Corporation The North Face Nuptse jacket $150 $1,206 Up 8.04× over 35 years
- Oct 2023 · Birkenstock Holding plc Birkenstock Arizona sandal $110 $112 Roughly flat over 3 years