1 January 1980 · PepsiCo, Inc.
Pepsi-Cola (12oz can)
The price of a Pepsi during the Cola Wars. Pepsi won the taste test. Coke won everything else.
You bought the product
$0.35
Launch price, Jan 1980
You bought the shares instead
$127
Valued 6 Nov 2026
- Return on the launch price
- 363.2×
- Annualised
- 13.4%
- Years held
- 46.8