InvestedInstead

1 April 1985 · NIKE, Inc.

Nike Air Jordan 1

Banned by the NBA, which turned out to be the best marketing Nike ever bought.

You bought the product

$64.95

Launch price, Apr 1985

You bought the shares instead

$24,563

Valued 18 Sep 2026

Return on the launch price
378.2×
Annualised
15.4%
Years held
41.5