InvestedInstead

1 January 1997 · The Estée Lauder Companies Inc.

Estée Lauder Double Wear foundation

The foundation that never moves. Launched two years after the IPO and still a bestseller.

You bought the product

$42.00

Launch price, Jan 1997

You bought the shares instead

$434

Valued 18 Sep 2026

Return on the launch price
10.3×
Annualised
8.2%
Years held
29.7