InvestedInstead

17 July 2001 · Toyota Motor Corporation

Toyota Prius (US launch)

The car that made hybrid mainstream. Sold in Japan since 1997; the US got it in 2001.

You bought the product

$19,995

Launch price, Jul 2001

You bought the shares instead

$107,224

Valued 6 Nov 2026

Return on the launch price
5.36×
Annualised
6.9%
Years held
25.3

NYSE-listed ADR. Underlying listing is Tokyo 7203; ADR price reflects JPY/USD movement.