InvestedInstead

1 January 2003 · Procter & Gamble Co.

Olay Regenerist moisturiser (P&G)

The drugstore moisturiser that beat luxury brands in blind tests. P&G's answer to the prestige market.

You bought the product

$18.99

Launch price, Jan 2003

You bought the shares instead

$118

Valued 30 Jul 2026

Return on the launch price
6.22×
Annualised
8.1%
Years held
23.6