1 January 2019 · e.l.f. Beauty, Inc.
e.l.f. Poreless Putty Primer
The $10 primer that went viral on TikTok and turned e.l.f. into a Gen Z brand.
You bought the product
$10.00
Launch price, Jan 2019
You bought the shares instead
$127
Valued 6 Nov 2026
- Return on the launch price
- 12.7×
- Annualised
- 38.2%
- Years held
- 7.8